THIS IS AN ADVERTISMENT FOR LAWYER TO LAWYER SERVICES

 

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Feature: Are you paying too much?
 

Twin Cities Attorney Advertising Web Sites

Simple, Clean, Professional Designs
Custom, Quality Content

I've recently launched my new web site:

Minnesota Probate Lawyer

I build lawyer marketing Web sites the same way I practice law. I only take on as many clients as I can handle, and I am committed to delivering timely and quality artifacts. I have written or edited approximately 600 attorney advertising Web sites. I can build or help you maintain yours, too.

Besides me, you basically have two options.

You can pay a general Web developer to build you a site. You can either write the content yourself, or you can trust them to write it for you. Except, they are not lawyers. Can they really do justice to your practice?

Or you can pay a Web developer that specializes in lawyer marketing. The problem is that these companies care about selling as many Web sites in as short amount of time as possible with little concern for quality.

I know firsthand. I used to work for the biggest legal Web site developer in the world. Note that I didn't say best. I just said biggest.

If you go with a legal Web site development company, you will either pay too much for a canned, template design with a couple pages of uninspired text, which may or may not even relate to your practice depending on the quality of the temp from the staffing service, or you will pay way too much for a custom design that may or may not be usable and a few more pages of text that is ... uninspired.

By the way, in the industry, template is a code word that means some kid was paid $12 an hour to crank out hundreds of subpar Web designs all explicitly designed to get you to upgrade to a custom site that costs thousands of dollars more per year.

The specialist companies also try to sell attorneys on some secret knowledge of search engine optimization. There are no secrets. Certainly none worth real money. Their "secrets" consists of guesswork and gaming the search engines. Still, if you are concerned with SEO, I know all of the tricks.

What would you choose?

The design firm with little or no legal or marketing experience?

The overpriced legal marketing firm that will not only overcharge you for basic services but will also charge you for every simple feature no matter how simple?

Or me, a designer, writer, editor, and practicing attorney who cares more about the quality of my work than about squeezing every last penny from your yearly marketing budget allocation.

I make a fine living as an attorney. While I do provide a valuable service, I have no need to charge you for more than what the service is worth.

 
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Ethics in Advertising is a Web site operated by Minnesota attorney Patrick K. Oden. This Web site is not intended to provide legal advice. If you seek legal advice, you should contact your attorney. This Web site is not intended as advertising to the general public but only as on-demand information for law firms and lawyers. Because of the constantly changing nature of the law, no information contained in this site should be construed to be the most current representation of the law. Attorney Patrick K. Oden is licensed and currently practices in Minnesota.


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